Asics, a globally renowned brand, has become synonymous with high-quality athletic footwear and sportswear. Founded in 1949 by Kihachiro OnitsukaOnitsuka Co., Ltd.. The company's primary goal was to promote youth health and post-war recovery through sports. The name Asics, an acronym for "Anima Sana In Corpore Sano,""A Sound Mind in a Sound Body,"
The Evolution of Asics
In its early years, Asics focused on creating innovative running shoes that prioritized comfort and performance. The brand's breakthrough came in 1951 with the release of the Basketball Shoe, which became a staple for athletes due to its superior grip and durability. Over the decades, Asics expanded its product line to include sports apparel, equipment, and even specialized gear for various disciplines such as track and field, volleyball, and wrestling.
Today, Asics is celebrated for its cutting-edge technology, such as the GEL Cushioning System, which provides unparalleled shock absorption, and the FlyteFoam
Asics' Global Influence
From its humble beginnings in Japan, Asics has grown into a global powerhouse, sponsoring major sporting events and athletes worldwide. The brand's commitment to excellence has earned it a loyal following among professional athletes and casual fitness enthusiasts alike. Not only does Asics focus on performance, but it also emphasizes sustainability, using eco-friendly materials and practices to reduce its environmental footprint.
Whether you're a marathon runner, a gym-goer, or someone seeking everyday comfort, Asics offers a wide range of products tailored to meet your needs, all while staying true to its founding principles of enhancing both body and mind.